At Body Catalyst, we have long held the belief that there’s no ‘one-size-fits-all’ when it comes to our bodies. Every body is different, which is why every person who walks through our door walks out with a different treatment plan. In 2018, we’ll start seeing this philosophy spread into the mainstream. Personalised EVERYTHING, deeper human connections, and self healing with spices are just some of the things we’ll be seeing more of in the year ahead.
Personalised fitness products
Keep an eye out for companies like DNA Fit, Anabolic Genes & DNA Vitality offering everyday treadmill warriors personalised fitness and diet recommendations based on, wait for it…. DNA analysis. What used to be merely the realm of professional athletes looking to get a competitive edge will allow the wider fitness community to pinpoint exact dietary and training needs based on what our genes are telling us.
While we’re talking personalisation, expect to see a flurry of custom made beauty products – the pinnacle of which is being led by Dr. Barbara Sturm, a German-based doctor who believes in using one’s blood to heal the body. Specifically, her MC1 Cream, touted as the “ultimate scientific customization” by an industry veteran that has fans from Kim Kardashian to Rosie Huntington-Whiteley. The $950 process starts with Sturm drawing a customer’s blood with a patented syringe that tricks blood into thinking there is a wound so it starts to generate healing factors anti-Interleukin-1 and TGF-beta. After being incubated for six hours, the blood and plasma are separated and the latter is injected into the cream. Sturm launched her main product range, Dr. Barbara Sturm Molecular Cosmetics, in 2014, but she started providing patients with the bespoke MC1 service more than 13 years ago. Sure, it’s an innovative idea, the $950 price tag will likely prohibit Blood Cream from going mainstream any time soon (nice if you can afford it though!).
Festivals of sport
Described as the ‘Coachella of sport’, festivals like Virgin Sport in the UK and Wanderlust Festival recently held on our very own Sunshine Coast combine a group experience with a drive toward health and wellbeing.
Mary Wittenberg, Global CEO of Virgin Sport notes that she wants Virgin Sport to echo the “spirit, commitment and passion of the community” that comes together for music festivals. “We think there is an opportunity for a similarly empowering experience with fitness and active lifestyle at the heart,”
Stay tuned into our blog for details of upcoming festivals.
No more lip service
Kylie Jenner ignited a fire for fierce lips in 2015 fueling an explosion in lip injections. Recently however, the internet influencer admitted she’s “….into small lips lately”.
In 2018, we’ll see smaller lips back in fashion (I for one am grateful for this given my less than plump lips!). In-fact, we might even see ‘lip reduction’ as a push back against the overdone lips of the past on famous faces like Angelina Jolie and Donatella Versace.
In 2017, we saw our appetite for all anti-inflammatory and gut-healthy grow, and tumeric lattes are just the beginning. Beyond inflammation and gut health, spices are moving into the limelight and it’s likely our Body Catalyst clients are already adding spices like cinnamon, turmeric and black pepper into their smoothies. The concept of using spices to heal is an ancient one, with roots in ayurvedic and traditional medicine. Expect things to get even spicier in 2018.
Try this delicious Pina Colada Turmeric Smoothie from our friends at quitegoodfood.co.nz
1 cup fresh pineapple chopped, approximate
1 orange (skin removed)
1/2 cup coconut milk or one of those cute baby tins
Small thumb sized piece of fresh turmeric peeled (or 1/2 tsp ground turmeric)
Blend everything and enjoy on a tropical island in the sun (use your imaginations people!).
Recipe & Image courtesy of Quite Good Food quitegoodfood.co.nz
Here at Body Catalyst, we believe in cherry picking the trends that enhance our lives, and letting some of the others have their day. For now, it’s goodbye to the unicorn mania of 2017 and hello to more mindful, holistic and personalised eating and living in 2018.